Megan Ward

▻ ENTREPRENEURIAL MARKETING STRATEGIST & INNOVATOR – MARKETING MANAGEMENT & BRAND MANAGEMENT EXPERT ◅ As a high-achieving CMO/VP of Marketing, I am known for innovating marketing solutions that drive competitive market advantage, grow revenue, and influence global brand recognition. My entire career has been focused on positioning organizations for success and generating unprecedented results through highly effective marketing strategies, operations, and execution. ROBUST BUSINESS STRATEGIES: I currently manage a global marketing team responsible for inbound lead generation and content marketing, outbound lead generation, internal and external product marketing, and partner/channel GTM marketing functions. Additionally, I develop and execute marketing strategies for new and/or adjacent market expansion initiatives. At Radiant RFID as CMO / Marketing Vice President, I established a B2B Enterprise SaaS company’s demand gen strategy that outpaced industry benchmarks for CTR, conversions, and other inbound metrics. I’ve led the B2B SaaS Sales team to realize double-digit growth in bookings year-over-year 3 years running. STRATEGIC POSITIONING: One of the strategic initiatives I led ensured that Radiant RFID became one of the first small businesses in the US to attain Privacy Shield certification. This was critical in effectively managing data, complying with US privacy/EU General Data Protection Regulation (GDPR) requirements, marketing and serving global customers, and setting us apart from our competitors. START-UP ENTERPRISE: At Elan Marketing Communications, I founded a profitable marketing agency that was highly successful in working with B2B and consumer clients in commercial development, construction, technology, consumer products, and real estate sectors. The company remained in operation for 12+ years. ▻ SIGNATURE STRENGTHS ◅ Market Strategies & Execution – Marketing Talent Development – Brand Management – Marcom & Content Strategy – Category Management Market Research & Analysis – Cross-Functional Teams – Strategic Partnerships – Vendor Management