Melissa Loggie

Qualitative Recruitment, Mobile & Online Panel Specialist. Quality Insights, Quality People, Everytime. Multi award winning Australian market research company Stable Research has formally combined with MDI, the multi-national cutting edge provider of mobile based consumer marketing research and customer feedback, to boost consumer insights and sponsorship return on investment taking advantage of technology led innovation. James Fergusson, Founder of MDI said ‘MDI and Stable share the philosophy that respect for consumers is paramount to delivering insightful market research. MDI’s mobile technology engages consumers in a way that is current and reflective of how people communicate and share experiences and opinions in their day to day lives. Stable’s best in class panel management and rigor ensures the delivery and engagement of motivated participants. The partnership between our likeminded companies challenges the status quo through large scale specialist mobile research, offering the delivery of fast turnaround, cost effective insights and the facilitation of effective business planning and decision making’. The way that consumers choose to engage is changing. 89% of Australians now own a smartphone with two thirds choosing their mobile phone over their TV. At the same smartphone engagement and use continues to grow with nearly 50% of people checking their mobile phones within 15 minutes of waking. This deal acknowledges the value of Stable Research’s 120,000 strong Australian panel coupled with the proven mobile chat and insight mobile platform developed by MDI that takes advantage of current trends. Stable Research’s specialty is finding quality people and data for face to face and online research. Stable works collaboratively with both research agencies and corporate clients to find ideal research participants to share their experience and opinions. The selection process ensures consistently high quality insights.