Melissa Silva M.A.

Multi-lingual marketing professional with 10+ years’ of combined agency and brand-marketing experience. Known for bringing a strategic approach to promotional efforts, by leveraging a strong qualitative and quantitative skillset, in order to achieve organizational goals. Proven track record of implementing marketing campaigns with the ability to drive sales growth and opportunities through innovative approaches to personal and non-personal promotion. Talent for crafting creative solutions, partnering across matrix organizations, and with vendors to increase brand awareness and maximize brand performance. ◼ Doer – Over 8-years’ experience in marketing project management, developing and implementing a range of campaigns and tactics in support of brand promotion across a variety of industries; equally known for possessing the skills required to succeed in high-paced environments where bias for action and getting the job done are paramount. ◼ Resourceful – Reputation for building and leveraging strong professional relationships in order to effectively partner with cross-functional teams and external vendors to ensure the development and implementation of strategies and tactics that enable brand growth. ◼ Inquisitive – Evaluates campaigns and tactics for the determination and on-going assessment of KPIs; solutions-oriented and driven, understands the importance of employing strategy and analysis to make informed business decisions in order to maximize marketing campaign output.