Melissa de la Rama

As the VP of Distribution at HBO / Warner Bros. Discovery, I am responsible for expanding the subscription and transactional content sales of Max, HBO, Cinemax, Discovery Networks', and Warner Bros. across the digital business with major partners such as Apple, Microsoft, Sony, and Samsung. With more than 18 years of progressive experience in sales, business development, and brand marketing, I have a proven track record of developing deep client relationships, creating and executing innovative programs, and generating significant revenue for global media and entertainment companies.I am passionate about building strong, high-performing teams that thrive in a fast-paced and dynamic industry. My specialties include brand management, strategic partnerships, client management, marketing communications, competitive analysis, consumer insights, advertising and promotions, budgeting and sales forecasting, content development, product launch, project management, and team development. I am also a founding member of Chief, a private network for senior women leaders, and a former advisory board member of Liberty Hill Foundation, a social change organization.