Michael Cody

For more than 25 years, Michael has worked closely with thousands of businesses across the country to help reduce advertising costs and improve return-on-investment. The outcome is improved profitability and business development. In today's competitive and complex local advertising environment, it's crucial that businesses invest their marketing resources into the channels that that can bring them the most for the least. Too many business waste precious cash month after month on advertising that they 'hope' delivers a return. Michael has personally saved businesses over $10,000,000 in advertising expenses while identifying the key channels for client acquisition and retention. Key areas businesses need to track and enhance are customer satisfaction, online visibility and the flow of customer referrals and reviews. In a socially connected world, free channels of communication, such as word-of-mouth, personal referrals and online reviews can out perform costly paid advertising campaigns. Michael provides the tools and knowledge for businesses to quickly improve in these key areas. Specialties: Marketing, Reputation Management, Online Reviews, Customer Engagement, Customer Satisfaction, Print and Online advertising.