Michael Garvin
Trent University
Tell me more about Michael Garvin?
Michael Garvin is an accomplished professional with 33 years of experience in market research, marketing strategy, and product development. He has led numerous quantitative and qualitative research projects, providing insights into product development, market positioning, digital platforms, and client experience strategies. Michael is skilled in reviewing large amounts of data from various sources to identify opportunities and improve client experiences. He has successfully led teams and created research strategies for projects, including secondary market analysis, product development, online service strategy, competitive analysis, marketing planning, public relations planning, and government lobbying efforts. Michael's specialties include client journey mapping, design thinking, UX research, market segmentation, customer satisfaction and loyalty, product development, and marketing strategies and advertisements.
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About
I am an accomplished professional with broad research & insight and financial services experience. I have led numerous quantitative and qualitative research projects with consumers, intermediaries, and small business owners to provide insights in the development of product, market positioning, digital platforms, and client experience strategies. I am able to review large amounts of data, from different sources to identify issues and opportunities, and communicate value-added insight to senior leaders to drive action and improve client experiences. I have successfully led teams and created research strategies for projects and managed multi-phased research programs, which have included and supported the following: - Secondary market analysis - Product development - Online service strategy - Competitive analysis - Marketing planning - Public relations planning - Government lobbying efforts. Specialties include research to provide insight into: - Client journey mapping - Design thinking & UX research - Market segmentation - Customer satisfaction and loyalty - Product development - Development and evaluation of marketing strategies and advertisements - Evaluation of websites and online tools
...See MoreWork Experience
cx research at cibc
Cx Research
Banking
Michael Garvin's Professional Milestones
- Manager, Marketing Information And Research (2003-03-01~2013-06-01): Driving data-driven marketing strategies to enhance brand image and increase customer engagement.
- Senior Research Consultant (1994-10-01~2003-03-01): Conducted groundbreaking research, contributing to the advancement of field knowledge.
Education
History,
Bachelors,
Bachelor Of Arts,
Honours,
History And Political Studies
1984-1989Skill
Market Research
Marketing Strategy
Market Analysis
Market Segmentation
Product Development
Customer Satisfaction Research
Financial Services
Business Analysis
Product Management
Strategic Planning
Relationship Management
Segmentation
Marketing Research
Direct Marketing
R&d
Data Analysis
Management
Analysis
Marketing
Certification
Colleagues
Other Named Michael Garvin
Frequently asked questions
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Michael Garvin works for CIBC
Michael Garvin's role in CIBC is cx research at cibc
Michael Garvin works in the industry of Banking
Michael Garvin's colleagues are Kathy Moghadam, CSPO, MBA Candidate,Ajay K.,John Cage
Michael Garvin's latest job experience is cx research at cibc at CIBC
Michael Garvin's latest education in Trent University