Michael Geertsma

Location Intelligence: Knowing 'who' your customers are and ‘where’ they are located is not about guesswork, it's about having the right intelligence at hand to make the right decisions. I work with retailers, financial services, telcos and healthcare providers helping them make informed decisions around customer profiling, site selection, trade area analysis, sales forecasting and market intelligence through the application of customer analysis, demographic, psychographic data and location intelligence. When combined, these solutions help uncover valuable insights about customers, markets, and communities.For example, I’ve helped leading retailers identify the best storefront locations, precisely target potential customers in a trade area based on drive time data with the goal of driving more traffic to their stores and websites. I’ve also helped to increase levels of customer engagement which helps build brand loyalty and has generated up selling opportunities.To find out how I can add value to your organization please send me a request, InMail, or check out some of the content below. Digital Marketing:I'm also helping digital marketers improve their mobile marketing activities by helping them to reach over 300 million mobile users, using demographic and psychographic profile techniques. In doing so digital marketing professionals have been able to strongly impact all stages of the sales and marketing funnel, such as awareness, consideration, conversion, and retention. Call me to find out more (908-337-9729).