vp marketing | building brands with relevance@ Cocktail Courier
Chicago, Illinois, United States
Michael Léger
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Nicholls State University
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FlashIntel GPTMichael Leger is a marketing leader with 20 years of experience in developing brands and reaching consumers. He has worked on various world's top alcohol & CPG brands, eCommerce channels, retailers, and charities. His specialties include strategy framework design, brand architecture, connections planning, consumer insights, cross-platform innovation, B2C B2B, retail DTC, new business creation, content strategy creation, media Habits & Behaviors, lifestyle and advocacy trends. He has held positions such as VP of Marketing at Cocktail Courier, Head of Strategy and Consumer Connections at Brewers Collective, and Head of Strategy and National Media at Anheuser-Busch.
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About
Marketing leader with 20+ years experience in developing brands and reaching consumers. I've had the privilege to work on some of the world's best alcohol & CPG brands, eCommerce channels, retailers, and charities.Specialties: Strategy Framework Design; Brand Architecture; Connections Planning; Consumer Insights; Cross-Platform Innovation; B2C + B2B; Retail + DTC; New Business Creation & Brand Launch; Content Strategy Creation; Media Habits & Behaviors, Lifestyle and Advocacy Trends
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vp marketing | building brands with relevance
Vice President of Marketing
Food and Beverage Services
Michael Léger's Professional Milestones
- Advisory Board Member (2011-11-01~2013-09-01): Guided various organizations in fostering collaboration and strategic decision-making, resulting in high-performance growth.
- Head Of Strategy And National Media, Craft Beer (2017-03-01~2022-01-01): Developed and executed strategic plans, driving customer engagement and revenue growth towards Craft Beer.
Education
Marketing,
Bachelors
1996-2001Skill
Digital Marketing
Digital Strategy
Social Media
Blogging
Digital Media
Social Media Marketing
Content Strategy
Online Advertising
E Commerce
Integrated Marketing
Web Analytics
Advertising
Sem
Marketing
Google Analytics
Crm
Mobile Marketing
Strategy
Smo
Mobile Applications
Marketing Strategy
Leadership
Management
Media Planning
Strategy Creation
Customer Insight
Brand Architecture
Cross Functional Team Leadership
Strategic Planning
Certification
Colleagues
Tiffany Nguyen
brand partnerships director at cocktail courier
Alan Ruffin
Creative Director | Communicator | Innovator Leader Collaborator
Kay Kingston
B2B Content Manager
Ivonne Benitez
operations manager and customer care coordinator
Lauren Koultourides
creative manager art direction graphic design
Other Named Michael Léger
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Michael Léger works for Cocktail Courier
Michael Léger's role in Cocktail Courier is vp marketing | building brands with relevance
Michael Léger works in the industry of Food and Beverage Services
Michael Léger's colleagues are Tiffany Nguyen,Alan Ruffin,Kay Kingston
Michael Léger's latest job experience is vp marketing | building brands with relevance at Cocktail Courier
Michael Léger's latest education in Nicholls State University
