global emea or local strategic planning p&l accountability category management brand marketing & promotions management licensing high level negotiations social responsible mentoring@ Shell
London, Greater London, United Kingdom
Michaela Honeywood
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Brunel University London
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FlashIntel GPTMichaela Honeywood is a highly experienced professional with 24.8 years of work experience in various fields such as FMCG, forecasting, negotiation, trade marketing, and brand development. Based in London, United Kingdom, she is a strategic thinker with excellent commercial acumen and transferable skills. Michaela has been recognized for her achievements in category management, marketing, and promotional campaigns. She has worked with top companies like Jamie Oliver, Shell, and the British Sandwich Industry. Michaela is known for her strong communication and relationship building skills, as well as her ability to turn consumer and market insights into omni-channel strategies and sales solutions.
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About
Solid strategic thinker with excellent commercial acumen and multiple transferable skills founded in Fortune 500 matrix organisations. Proficient at a market and global level. Passionate and able to deliver an agile step change in retail, product or brand management. SME in category management, formation of in-store solutions, marketing and promotional campaigns. Strong communication and relationship building skills combined with an innovative outlook. Proven aptitude for high-level complex negotiations and stakeholder management. Robust planning and analytical capabilities turning consumer and market insights into omni-channel strategies, sales solutions or marcomms. Leadership focused, customer centred, results driven, and above all people orientated. Personal Achievements: - Cited 1 of Top 35 Most Powerful Women in Retail, The Grocer - Ranked on The Grocer Power List, Local Stores - Key Speaker IGD Conference, Convenience On The Forecourt - Judge, Convenience Store Awards Personal Accreditations: - Pan European Winner, Turnaround Award - Pan European Winner, Best Category Management Initiative - Category Development Programme, IGD Accreditation - Category Management Techniques, IGD Accreditation Professional Achievements: - Jamie Oliver deli by Shell winner ‘Best Oil Company Initiative’ Forecourt Trader Awards - Jamie Oliver deli by Shell winner 'Sandwich & FTG En-Route Retailer" British Sandwich Industry Awards - Halifax Wizard of Oz, Halifax Top Cat, Halifax Scooby Doo Multi Media Licensed Advertising Campaigns cited for numerous awards - Delivered Multi Platform Promotional Campaigns (inc. Compare The Market) - Global Finalist ‘Best Marketing Communications Program’, LIMA Awards - Global Finalist ‘Best Location Based / Experiential Initiative’, LIMA Awards - Finalist ‘Best Marketing Communications Program’ UK Licensing Awards - Finalist ‘Best Food Product or Range’, UK Licensing Awards - Mace winner ‘Best CTN Chain’, CTP Awards - Mace winner ‘Best Food To Go Retailer’, Asian Trader Awards - Mace winner ‘Spirit of the Community Award’, Asian Trader Awards - Mace winner ‘Sales Assistant of Year, Forecourt’, Convenience Store Awards - Supershop winner ‘Independent Newsagent of the Year’, Retail Industry Awards Specialties: P&L Management, Category & Promotions Management, Brand & Shopper Marketing, NPD, Negotiation, Team Leadership, Mentoring
...See MoreWork Experience
global emea or local strategic planning p&l accountability category management brand marketing & promotions management licensing high level negotiations social responsible mentoring
Head Of Convenience Retail
Oil and Gas
Michaela Honeywood's Professional Milestones
- Senior Category Manager Uk And I (2011-09-01~2014-05-01): Developed and implemented strategic category initiatives, driving revenue growth and market expansion.
- Category Analyst (1998-12-01~1999-11-01): Developed comprehensive analysis techniques to identify key market trends and optimize supplier relationships.
Education
Management,
Management Studies,
Bachelors,
Bachelor Of Science
725846400-883612800Skill
Fmcg
Forecasting
Negotiation
Trade Marketing
Brand Development
Marketing Strategy
Team Building
Product Development
Pos
Budgets
Market Research
Pricing
Strategic Planning
Consumer Products
Product Marketing
Team Leadership
Strategy
Competitive Analysis
Advertising
Food
Retail
Training
Customer Insight
Marketing Management
Merchandising
Categorization
Market Analysis
Market Planning
P&l Management
Marketing
Shopper Marketing
Retail Category Management
Management
Crm
Direct Marketing
Business Strategy
Sales
Supply Chain Management
Project Management
Strategic Partnerships
Certification
Colleagues
Other Named Michaela Honeywood
Frequently asked questions
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Michaela Honeywood works for Shell
Michaela Honeywood's role in Shell is global emea or local strategic planning p&l accountability category management brand marketing & promotions management licensing high level negotiations social responsible mentoring
Michaela Honeywood works in the industry of Oil and Gas
Michaela Honeywood's colleagues are Stefan Rovers,David Carr,Mike One
Michaela Honeywood's latest job experience is global emea or local strategic planning p&l accountability category management brand marketing & promotions management licensing high level negotiations social responsible mentoring at Shell
Michaela Honeywood's latest education in Brunel University London
