President | Senior Marketing Professor@ Le Jardin Retrouvé
France
Michel Gutsatz
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Aix-Marseille University
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FlashIntel GPTMichel Gutsatz is a highly experienced professional with 39.8 years of work experience in strategy, marketing strategy, brand management, business strategy, and retail. Based in France, he has a strong background in the luxury and mass-market brands industry, specializing in brand positioning, product innovation, brand identity, design, packaging, and edition. With a focus on luxury brand management and branding strategies, Michel has worked with renowned companies like Le Jardin Retrouve and China Europe International Business School. He has also developed an intimate knowledge of consumer cum branding issues in China.
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About
My professional experience has taken me back and forth between companies and academia. Since 2016 I have relaunched our family perfume niche brand Le Jardin Retrouvé with a direct-to-retailer / direct-to-consumer business model, a focus on clean beauty and global distribution (we entered China January 2021).I have worked for brands, from luxury brands to mass-market brands where I managed projects that encompass Brand Positioning, Product Innovation, Brand Identity, Design, Packaging and Edition. Over the past 12 years I have developped an intimate knowledge of all consumer cum branding issues in China where I travel frequently.My research & teaching fields focus on luxury brand management, branding strategies and on retail.
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President | Senior Marketing Professor
Président
Owner Principal
Personal Care Product Manufacturing
Michel Gutsatz's Professional Milestones
- Director of MBAS (2008-10-01~2017-09-01): Established a solid operational framework, optimizing efficiency and delivering high-quality services.
- Mba In Luxury Brand Management Director (1995-01-01~2000-01-01): Driving a culture of excellence, customer engagement, and brand loyalty through strategic marketing initiatives.
Education
Skill
Strategy
Marketing Strategy
Brand Management
Business Strategy
Retail
Management
Brand Development
Entrepreneurship
Marketing
Social Media Marketing
Luxury Goods
Marketing Communications
French
Leadership
Strategic Planning
Market Research
Management Consulting
Brand Architecture
Branding And Identity
Analysis
International Business
Marketing Management
Project Management
New Business Development
Business Development
Online Marketing
Product Development
Strategic Communications
Market Analysis
Start Ups
Competitive Analysis
Change Management
Public Relations
Research
Digital Marketing
Business Planning
Social Media
Event Management
E Commerce
English
Product Marketing
Marketing Research
Strategic Partnerships
Crm
International Marketing
Sales
Customer Relationship Management
Luxury Brand Marketing
Branding
Strategic Brand Positioning
Certification
Colleagues
Stephan Matthews
senior copywriter and brand advisor
Clara Feder
creative director chez le jardin retrouvé and artist
Madeline Bobo
Communications Manager | Head Of Affiliatement United States
Seymour Bernheim
Sales Representative
Kaya Bagamaz
Artistic Designer | Freelance Graphic Designer
Other Named Michel Gutsatz
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Michel Gutsatz works for Le Jardin Retrouvé
Michel Gutsatz's role in Le Jardin Retrouvé is President | Senior Marketing Professor
Michel Gutsatz works in the industry of Personal Care Product Manufacturing
Michel Gutsatz's colleagues are Stephan Matthews,Clara Feder,Madeline Bobo
Michel Gutsatz's latest job experience is President | Senior Marketing Professor at Le Jardin Retrouvé
Michel Gutsatz's latest education in Aix-Marseille University
