Michelle Araya
as a media consultant our ambition is to help brands enhance the efficiency and effectiveness of their media campaigns@ Ebiquity plc
Greater Sydney Area
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Michelle Araya is a Director at Ebiquity, Australia's largest independent media consultancy specialist. With over 43 years of experience, she specializes in media strategy, buying, and digital strategy. Michelle understands the challenges faced by clients, helping them maximize their media investments through data, analysis, and insights. She has worked with a wide range of media agencies, including Nestle, Woolworth's, and Chanel. Michelle's expertise lies in client service, negotiations, and team and business management. She is based in Sydney, New South Wales.
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Emails and Phone Numbers

@ebiquity.com
@mitchells.com.au
+61 290994****
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About

I am a Director at Ebiquity. We are Australia's largest independent media consultancy specialists.Advertising performance is important because media spend is often the single largest discretionary spend within the marketing P&L. Understanding, influencing and optimising every touchpoint in today's complex path-to-purchase is what any consumer facing business needs to master. Ebiquity helps it's clients do this.Through a mixture of data, information, analysis and insight, we help clients:- Improve the effectiveness and efficiency of their media investments across Television & Digital- Help improve quality, identify efficiencies/savings and assess media goal achievements- Assist our client with media agency reviews and help optimise value with their media suppliers ...always from an INDEPENDENT and objective perspective.My job is to help clients maximise their media investments, using a broad range of skills and services available at Ebiquity.A major part of my formative career (25+years) was spent working in senior roles in media agencies which has given me a real understanding of the challenges faced by clients. My experience covers a wide range of categories from FMCG, Luxury, Retail and Government. Key brands which I worked on - Nestle, Woolworth's, Kellogg's, Unilever, KIA, Hyundai, Westfield's, NSW State Lotteries, Chanel, Tiffany's, Mastercard, Johnson & Johnson My specialty was Client Service, Negotiations and Team & Business Management.Follow us:Twitter: @ebiquityglobalLinkedin: Ebiquity-plcYouTube: ebiquityglobal

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Work Experience

Chapter House, 16 Brunswick Place, London, England, N1 6DZ, GB

Advertising Services

670
Phone
+44 2076509600
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Michelle Araya's Professional Milestones

  • Group Director (2015-04-01~2015-11-01): Implementing strategic initiatives to drive company growth and enhance efficiency.
  • Director (2015-11-01~): Expanding business operations through strategic partnerships and effective leadership.
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