Michelle Araya
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Michelle Araya is a Director at Ebiquity, Australia's largest independent media consultancy specialist. With over 43 years of experience, she specializes in media strategy, buying, and digital strategy. Michelle understands the challenges faced by clients, helping them maximize their media investments through data, analysis, and insights. She has worked with a wide range of media agencies, including Nestle, Woolworth's, and Chanel. Michelle's expertise lies in client service, negotiations, and team and business management. She is based in Sydney, New South Wales.
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About
I am a Director at Ebiquity. We are Australia's largest independent media consultancy specialists.Advertising performance is important because media spend is often the single largest discretionary spend within the marketing P&L. Understanding, influencing and optimising every touchpoint in today's complex path-to-purchase is what any consumer facing business needs to master. Ebiquity helps it's clients do this.Through a mixture of data, information, analysis and insight, we help clients:- Improve the effectiveness and efficiency of their media investments across Television & Digital- Help improve quality, identify efficiencies/savings and assess media goal achievements- Assist our client with media agency reviews and help optimise value with their media suppliers ...always from an INDEPENDENT and objective perspective.My job is to help clients maximise their media investments, using a broad range of skills and services available at Ebiquity.A major part of my formative career (25+years) was spent working in senior roles in media agencies which has given me a real understanding of the challenges faced by clients. My experience covers a wide range of categories from FMCG, Luxury, Retail and Government. Key brands which I worked on - Nestle, Woolworth's, Kellogg's, Unilever, KIA, Hyundai, Westfield's, NSW State Lotteries, Chanel, Tiffany's, Mastercard, Johnson & Johnson My specialty was Client Service, Negotiations and Team & Business Management.Follow us:Twitter: @ebiquityglobalLinkedin: Ebiquity-plcYouTube: ebiquityglobal
...See MoreWork Experience
as a media consultant our ambition is to help brands enhance the efficiency and effectiveness of their media campaigns
Director
Director
Advertising Services
Michelle Araya's Professional Milestones
- Group Director (2015-04-01~2015-11-01): Implementing strategic initiatives to drive company growth and enhance efficiency.
- Director (2015-11-01~): Expanding business operations through strategic partnerships and effective leadership.
Skill
Media Strategy
Media Buying
Digital Strategy
Media Planning
Digital Media
Digital Marketing
Online Advertising
Outdoor Advertising
Advertising
Email Marketing
Marketing Strategy
Mobile Marketing
Integrated Marketing
Advertising Sales
Marketing Communications
Audience Measurement
Mobile Advertising
Radio Advertising
Direct Marketing
Sponsorship
Sem
Online Marketing
Content Strategy
Brand Management
Relationship Marketing
Social Media Marketing
New Media
Customer Insight
Lead Generation
Brand Development
Web Analytics
Affiliate Marketing
Interactive Marketing
Ppc
Marketing Research
Mobile Strategy
Campaign Management
Media Research
Display Advertising
Branded Content
Interactive Tv
Search Advertising
Communications Planning
Social Media Measurement
Interactive Advertising
Media Sales
Doubleclick
Ad Serving
Ad Networks
Ad Exchanges
Certification
Colleagues
Nick Waters
Group Chief Executive Officer
Lars Noordewier
group chief data & technology officer at ebiquity plc lse:ebq
Lars Noordewier
group chief data & technology officer at ebiquity plc lse:ebq
Beatriz González Verdaguer
ea to ceo controller iberia
Fiona Roberts
Executive Assistant To Chief Executive Officer | Chief Financial Officer
Other Named Michelle Araya
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Michelle Araya works for Ebiquity plc
Michelle Araya's role in Ebiquity plc is as a media consultant our ambition is to help brands enhance the efficiency and effectiveness of their media campaigns
Michelle Araya works in the industry of Advertising Services
Michelle Araya's colleagues are Nick Waters,Lars Noordewier,Lars Noordewier
Michelle Araya's latest job experience is as a media consultant our ambition is to help brands enhance the efficiency and effectiveness of their media campaigns at Ebiquity plc