Michelle Rodrigues
Wilfrid Laurier University
Tell me more about Michelle Rodrigues?
Michelle Rodrigues is a Category Insights Manager at Unilever Canada with 16.2 years of experience. She has a strong background in pricing, Nielsen, segmentation, and customer insight. Michelle has worked at Unilever in London, General Mills in Minneapolis, and Nielsen in the United States. She has also held positions as a Pricing Strategy Manager and Customer Insights and Analytics Manager. Michelle's expertise lies in marketing research, analytics, and trade marketing. She is based in Toronto, Ontario, Canada.
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About
Category Insights Manager @ Unilever Canada
Work Experience
Category And Shopper Insights Manager
Manufacturing
Michelle Rodrigues's Professional Milestones
- Account Executive (2011-09-01~2012-08-01): Achieved consistent revenue growth through strategic account management and proactive client relationship management.
- Senior Project Analyst (2009-01-01~2010-06-01): Successfully executed complex projects, exceeding client expectations, and effectively managing all aspects of a project.
Education
Business Marketing,
Bachelors,
Bachelor Of Business Administration
2001-2006Skill
Pricing
Nielsen
Segmentation
Customer Insight
Marketing Research
Analytics
Strategy
Trade Marketing
Market Research
Competitive Analysis
Consumer Products
Fmcg
Marketing Strategy
Shopper Marketing
Market Analysis
Consumer Behaviour
Business Insights
Quantitative Research
Consumer Insight
Brand Equity
Ac Nielsen
Certification
Colleagues
Other Named Michelle Rodrigues
Frequently asked questions
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Michelle Rodrigues works for Unilever
Michelle Rodrigues's role in Unilever is Category And Shopper Insights Manager
Michelle Rodrigues works in the industry of Manufacturing
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Michelle Rodrigues's latest job experience is Category And Shopper Insights Manager at Unilever
Michelle Rodrigues's latest education in Wilfrid Laurier University