Miguel Atienza
regional manager apac communications & digital marketing at basf@ BASF
Manila, National Capital Region, Philippines
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Miguel Atienza is a highly experienced communicator and strategist with over 10 years of digital marketing experience. He specializes in strategy, media, content marketing, and analytics, with a focus on performance marketing, conversational AI, and data storytelling. Miguel is passionate about digital innovations, performance marketing, conversational AI, and data storytelling. He is also multilingual with high proficiency in English and Filipino, and basic Italian. With BASF Asia Pacific, Miguel supports the #thebiggestjobonearth by optimizing the digital experience to make information about products and services accessible to farmers and other partners.
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Colleagues

Emails and Phone Numbers

@summitmedia.com.ph
@yahoo.com
@mrm-mccann.com
@basf.com
+63 732205****
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About

I'm a communicator and strategist with more than 10 years of digital marketing experience. My career journey spans across different specializations of digital marketing with special focus on strategy, media, content marketing, and analytics in both leadership and individual contributor roles. I am interested in digital innovations, performance marketing, conversational AI, and data storytelling. It is my belief that to thrive in this industry requires a lifelong commitment to learning and unlearning. I am also multilingual with high proficiency in English and Filipino, and basic Italian. With BASF Asia Pacific, my role supports the #thebiggestjobonearth by optimizing the digital experience making information about our products and services more accessible to farmers and other partners.

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Work Experience

Carl-Bosch-Str. 38, Ludwigshafen, 67056, DE

Chemical Manufacturing

62774
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Miguel Atienza's Professional Milestones

  • Digital Media Strategist/ Programmatic Lead (2015-11-01~2016-11-01): Driving digital transformation and strategic programmatic initiatives to propel company growth and increase brand visibility.
  • Digital Media Specialist (2012-05-01~2012-12-01): Enhanced online presence and optimized campaign visibility through effective digital media strategies.
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Education

University of the Philippines
University of the Philippines

Organizational Communication

2008-2013