Mike Groff
National Sales Director@ Pure Sunfarms
Vancouver, British Columbia, Canada
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Mike Groff is an experienced CPG professional with 15.6 years of work experience. He has a strong skill set in customer service, public speaking, Microsoft Office, PowerPoint, and English. Based in Vancouver, Canada, Mike started his career in the beverage alcohol industry and has consistently promoted throughout his career. He is known for his expertise in negotiation, key account management, retail strategy, budget & P&L management, data analysis, operational efficiency, cost management, pricing strategy, route-to-market strategy, team leadership, and marketing. Mike is passionate about leadership, coaching, mentorship, and building engaging cultures. He believes in inclusive and empathetic leadership and communication, delivering both team and individual success.
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Emails and Phone Numbers

@gwdistilling.com
@puresunfarms.com
+1 604946****
+1 888207****
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About

Experienced CPG professional who has thrived in the high stress, high pressure, fast-paced beverage alcohol industry. I started in the alcohol industry 15 years ago after completing my BBA at Simon Fraser University. I began as a summer rep and was consistently promoted throughout my career, eventually becoming a Partner with the largest beverage alcohol company globally in 2019. Through my vast experience, I am skilled in Negotiation, Key Account Management, Retail Strategy, Budget & P&L Management, Data Analysis, Operational Efficiency, Cost Management, Pricing Strategy, Route-to-Market Strategy, Team Leadership and Marketing. I am passionate about leadership, coaching, mentorship and building an engaging culture. I believe in inclusive and empathetic leadership and communication and have proven to deliver both team and individual success.

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Work Experience

Vancouver, BC, V4K3N3, CA

Manufacturing

225
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Mike Groff's Professional Milestones

  • Field Sales Execution Manager (2011-09-01~2014-01-01): Optimized sales strategies to maximize efficiency and increase revenue for the market.
  • Territory Manager (2008-04-01~2011-08-01): Increased sales revenue by implementing targeted marketing strategies and fostering strong client relationships.
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Education

Simon Fraser University
Simon Fraser University

Marketing,

Bachelors,

Bachelor Of Business Administration

2003-2008