Mike Rios

How does a former Nike & Coca-Cola creative adman go from making TV commercials to geeking out with CEOs on biofuels, AI doctors, and drones that plant forests? I grew up working at creative and design agencies across USA, UK, Italy, and SE Asia. In 2010, after selling a few too many beers & cigarettes, I cofounded a marketing, behavioral science, and & service design firm for 100% good causes. In the past decade, among other things, we helped our clients increase blood donations, decrease domestic violence, prevent human trafficking, reduce girls’ school dropout, and reinvent health systems. I personally led or supervised multidisciplinary, multinational teams on over 75 projects in 15 countries for client project sizes averaging $3-10M, up to $120M. I've advised hundreds of executives, directors, and government officials in a range of sectors including health tech, fin tech, clean water, education, climate change, corporate sustainability, circular economy, food security, renewable energy, and more. I'm a regular speaker on innovation for good causes globally, including talks at Skoll World Forum, WPO / YPO Global Leadership Summit, and Google X. WHAT DRIVES ME: I’m passionate about world-changing ideas. I love solving massive problems, fast moving companies, and working with talented people. VALUE I BRING: I excel at finding the right problem(s) to solve, generating big ideas, and rapidly building/prototyping/iterating processes, products, and services that have never existed before. I also care deeply about my teams and coach talent through the ambiguity of creating new products or programs. SPECIALITIES: Behavioral science, service design, HCD/Design thinking, campaign strategy, creative direction, storytelling, copywriting, planning, production, qualitative + quantitative research, A/B testing, customer acquisition, talent retention, change management, facilitation, curriculum development, presentations to board of directors + investors. PAST CLIENTS INCLUDE: Nike, Coca-Cola, United Colors of Benetton, Tiger Beer, Unilever, DuPont, Bill & Melinda Gates Foundation, UNICEF Global, UNCDF, MTN, Acumen Fund, World Vision, Habitat for Humanity, World Bank, EU, and MTV EXIT.