Mischelle Rebello (she/her)

As a storyteller, I explore the interplay of narratives to build deep, resilient cultures at both marketplaces and workplaces. I enjoy crafting stories that reflect and build the identities of teams and organisations; stories that create a competitive, category-building space for a brand. The success lies in ensuring consistent messaging while keeping up with evolving consumer needs. I have built digital communications and public relations operations from scratch and scaled them successfully. I have demonstrated the impact of astute content marketing at my current workplace, a B2B SaaS retail intelligence platform, to increase quality leads and revenues. I have also built the PR practice from the ground up to win prime coverage in leading pink papers, including the Economic Times, Mint and the Business Standard. Among my other achievements, I am most proud of managing a national mentoring program for student entrepreneurs and being part of the AOL Australia portal's founding team. Here are a few career highlights: ► Developed and executed an omnichannel strategy to increase traffic and readership by 500%, resulting in a 75% increase in customer conversion and retention rates at Bizom. ► Increased reach of TATA First Dot, India's first national program for student entrepreneurs by 100%, reduced costs by over 30%, and improved client and internal team satisfaction. ► Implemented marketing & programming strategies that increased customer engagement. Built AOL Australia's Men's and TV channels from the ground up; increased footfalls by 100% month-on-month; acquired a base of loyal users, and converted users by targeting content sharing sites like Digg & Reddit. ♦ Brand Communications ♦ B2B Content Marketing Marketing ♦ Public Relations ♦ Executive Communications ♦ Email Marketing ♦ Videos & webinars ♦ Thought Leadership ♦ Events ♦ Program Management