Mohammad Razzaghi
senior category manager at digikala com@ Digikala.com
Tehran Province, Iran
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Mohammad Razzaghi is a highly experienced professional with over 10 years of work experience in various fields of production, startup, and retail. He has a strong background in sales management, strategic negotiations, and marketing strategy. Based in Iran, Mohammad has worked as a senior management in the biggest Iranian-Middle East E-Commerce group for 7 years. He is skilled in data analysis, reporting KPIs, inventory management, and building relationships with suppliers. Mohammad is also experienced in event planning, team coordination, and coordinating product assortments.
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Emails and Phone Numbers

@digikala.com
@digikala.com
@gmail.com
@digikala.com
@digikala.com
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About

With a record of more than 10 years of working and activity in different fields of production, startup and retail. I'm a hardworking, planner, data and result-oriented person who also have the experience of working as a senior management in the biggest Iranian-Middle East E-Commerce group for 7 yeas. I have always used the expertise and experience to fine 360- degree strategies considering customers, market and interests that have led to pre-established goals and further. Some of my Skills : • Data analysis and reporting KPIs e.g. Sales (GMV, NMV, Item sold, order), new customer status, lead time delivery, profit margin report, return and cancellation report, key accounts, CR, ATP status • Providing KPI and OKR reports • Maintaining adequate inventory levels to meet customer demand • Providing an annual budget and business strategy plan for the category and implement them • Break down annual strategy into monthly action plans • Analyzing rising stars and potential accounts on a monthly basis • Understanding current trends, opportunities, assortment, competition and customers’ vision by category and use this knowledge for continuous improvement • Providing leadership and performance management of category • planning weekly promotions based on category needs, season, new collections and flash sales • Establishing trusted relationships with suppliers to ensure quality service and cost-effective deals • Training other employees in asset inventory management • Managing inventories on a regular basis and clearing dead stock • Knowing how to evaluate suppliers and build relationships • Planning for the events, collaboration with subcontractors, venue identification, menu development, printing and design of materials, budget tracking and manage all aspects of the event • Data analysis and reporting of web and e-commerce KPIs • Developing knowledge specific to the category performance including NMV, item sold, pricing, assortment and conversion rate. • Maintaining and updating site mapping for expanding or emerging product categories, improving category tree for better navigation • Planning/coordinating of products assortment for advertising and promotion • Organizing and maintaining campaign calendar for website home, application and landing pages • Review and communicate weekly/monthly department sales, recommend opportunities, provide analysis to grow categories;

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Work Experience

No.28, 21th Street, Gandhi Ave, Tehran, Tehran, 021, IR

Software Development

2648
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Mohammad Razzaghi's Professional Milestones

  • Category Manager (2015-06-01~2022-04-01): Developing and executing efficient assortment strategies to optimize product assortment and lead to increased sales.
  • Deputy Production Manager (2012-05-01~2012-06-01): Optimized production processes to increase efficiency and reduce costs.
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Education

Islamic Azad University
Islamic Azad University

Engineering,

Bachelors,

Bachelor Of Science,

Food Industry Engineering

2006-2010