Director, Marketing Science@ Touché!
Toronto, Ontario, Canada
Nadiia Khoteniuk
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Massachusetts Institute of Technology
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FlashIntel GPTNadiia Khoteniuk is a highly motivated and versatile professional with 15 years of advertising experience. She has a strong background in analytics and data science, with expertise in media planning, strategy, and advertising. Based in Toronto, Canada, Nadiia has worked with top advertisers and client-facing clients across various categories. She has a comprehensive understanding of the end-to-end process of advertising campaign development and execution. Nadiia's core competencies include data, insights, analytics, and digital data technologies. She has held positions such as Director of Marketing Science at Touche! and Account Director at MediaCom Canada.
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About
I am a highly motivated and versatile professional with 15+ years of advertising experience with top advertisers, client-facing & consulting experience and a background in analytics and data science. Over the course of my career, I had the opportunity to work with local and international clients across various categories and gained a comprehensive understanding of the end-to-end process of advertising campaign development and execution. My experience includes account management, strategic communication & media planning, measurement and advertisers’ performance optimization, research, analytics & modeling. Core competencies: data, insights, analytics, digital data technologies, marketing mix modeling, lift studies, marginal ROI; media strategy, media planning, consumer insights and segmentation, consumer journey; project management; Statistics and Data Science: SQL, R, Python, Tableau; Industrial tools: Vividata / Telmar, Commspoint, Infosys, comScore, Numerator, Pathmatics, Similarweb, Adobe Analytics, Sizmek (SAS)
...See MoreWork Experience
Director, Marketing Science
Advertising Services
Nadiia Khoteniuk's Professional Milestones
- P&g Communication Planning Ua Supervisor / Senior Ru&ua Planner (2006-07-01~2008-05-01): Streamlined communication planning methodology, enhancing communication coordination and efficiency across RUB and UA teams.
- Account Director (2016-06-01~): Building strong client relationships resulting in increased sales and repeat business.
Education
Statistics And Data Science
2019-2020Skill
Media Planning
Media Strategy
Advertising
Digital Strategy
Media Buying
Digital Marketing
Strategic Communications
Media Research
Marketing Communications
Customer Insight
Integrated Marketing
Marketing Research
Mobile Marketing
Marketing
Strategy
Market Research
Online Advertising
Data Analysis
Python
Data Visualization
Certification
Colleagues
Ricky Gupta
associate director digital at touché!
Atreyee Dey
associate vice-president broadcast at touche!
Courtney Rosebush
Associate Director, Search | Google Performance Honours Star | Digital and E-commerce Strategist
Isabelle Baillargeon
Vice President | Group Director
Sara Daher
associate vp @ touché! | advertising expert driving business growth
Other Named Nadiia Khoteniuk
Frequently asked questions
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Nadiia Khoteniuk works for Touché!
Nadiia Khoteniuk's role in Touché! is Director, Marketing Science
Nadiia Khoteniuk works in the industry of Advertising Services
Nadiia Khoteniuk's colleagues are Ricky Gupta,Atreyee Dey,Courtney Rosebush
Nadiia Khoteniuk's latest job experience is Director, Marketing Science at Touché!
Nadiia Khoteniuk's latest education in Massachusetts Institute of Technology
