Nancy Talley

Skilled manager of content strategy and public relations with recent MBA and two decades+ of industry experience offers content marketing, social media, strategic planning, process improvement, and project management expertise in business-to-business, with strengths in campaign management, brand development, and public relations. Career highlights include launching strategic blog, social media campaigns on a budget, website management and development, obtaining corporate coverage in numerous industry publications, cutting advertising costs by 35% and managing approximately $600,000 advertising and PR budget in current position, increasing revenues from $500,000 to $2 million via department reorganization while at Penton Media (now Informa), and developing direct sales collateral with 3% response rate while working for boutique newsletter publishing company. AREAS OF STRENGTH & EXPERTISE • Integrated Content Marketing • Thought Leadership Content Strategy • Social Media Strategy & Development • Public Relations/Media Relations • Press/Investor/Vendor Relations • Industry Analyst Relations • Marketing & Ad Campaigns (Digital & Print) • Website/Digital Planning • Business Unit Management • Market Analysis/Research • Budgeting, Cost Analysis • Client Needs Analysis • Project Planning & Analysis • Publication Management • Staff Training & Development • Performance Evaluations