Nao Uemura

Nao Uemura has over 20 years of branding and marketing communications expertise. The scope of his expertise includes comprehensive branding, such as brand strategy, brand concept articulation, creative strategy, communication guidelines development and brand communications.Nao started his career as a copywriter in advertising companies, and later moved to Interbrand. At Interbrand, he worked as a senior consultant of the Verbal Identity team which focuses on verbal strategy such as brand voice, messaging, social listening, verbal audit, naming and brand statement. He has also spent three months in an immersion program at the New York headquarters of Interbrand where he learned advanced branding methodologies.After more than 7 years of experience at Interbrand, Nao moved to Deloitte Digital, a department of Deloitte Tohmatsu Consulting that focuses on business transformation in the digital era, where he helped clients build strong brands as a senior consultant of brand strategy and verbal strategy. At Landor, he led the strategy practice of Landor Tokyo as a senior strategist. Area of expertise: Branding, Naming, Naming Strategy, Brand Messaging, Brand Voice, Copy Direction, Creative Direction, Brand Strategy, Copywriting, UX Writing, Advertising, Client Relations and more.