Naomi Dewell

I am an extremely tenacious, results driven, creative Buyer & Product Developer who has successfully worked within the Gift and Toy Industry for nearly 17 years. Areas of expertise include: * Developing and executing creative and relevant buying and development strategies that drive sales growth. * Developing “on brand” commercial and innovative product that meets profit objectives. * Sourcing & Developing landed & FOB from a wide supply base within UK, Europe, India and the Far East including Buying trips to Hong Kong, China & Vietnam Factories. * Ensuring all relevant quality and safety standards are met for multiple markets. * Understanding and analysing sales data on a constant basis so that ranging decisions can be made to the benefit of the category. * Managed and motivated buying teams that have developed over 2,000 products per year. * Working cross functionally across different divisions (design, quality assurance, marketing, web, supply chain & merchandising) to ensure successful launches of product ranges.