Natasha McDonough FCIM

Natasha has had a marketing career spanning 25 years and has lived and worked in the UK, USA and Australia. Originally from London, Natasha relocated to Los Angeles in 2000 to run the marketing for a B2B publication around the dot-com boom. She ran marketing campaigns for events that featured the CEOs of some of the fastest-growing companies of the time, including the likes of Seth Godin of Yahoo and the founders of Staples, Office Depot and the likes. Prior to that, she headed up a Sony account at an advertising agency in Sydney. She then spent time back in London heading up the marketing for policy events around the UK, clients included the NHS, Confederation of British Industry, British Chamber of Commerce and the Environment Agency. Natasha now lives in the City of Sunderland, situated on the North East Coast of England and still works with organisations across the globe, ranging from fast-growing US software companies, established UK manufacturing and engineering companies and local and central UK government. Natasha’s business, MMC Research & Marketing, was established in 2015 and has become a highly reputable market research and strategic marketing agency and one that is known for high quality transforming work. Natasha is very much hands on within the business, delivering projects for clients alongside a team of research and marketing specialists. Natasha was awarded Fellow status by the Chartered Institute of Marketing in 2017. She is also a member of The Chartered Institute of Marketing and the Market Research Society. She volunteers as a Governor at the University of Sunderland and is a Council Member and Chair of the North East England Chamber of Commerce. Natasha is passionate about helping business owners address concerns around their own mental health and mental health in the workplace and has created an annual survey into business owners’ and their mental health. Known for public speaking. Her topics have included: Starting a business with a £150 laptop; Making life and career decisions based on instinct; Facing adversity, breaking the bias/boundaries when faced with a challenging start.