Naveen Pandey

UNIBIC started its journey in India with the introduction of the iconic Anzac and Bradman cookies. Today, the company offers over 30 variants of the product, consistently upgrading their flavours to meet the evolving palate of the Indian consumer. UNIBIC’s philosophy of constant innovation can be seen at play in products such as Fruit & Nut, Choco Kiss and Choco Nut cookies - to name a few. These products are born out of the company’s ‘Offer More’ mantra - something that has been etched into its DNA right from the get-go. The brand has grown in leaps and bounds, producing products to stay in pace with the ever-changing needs of consumers. The brand’s products are available across India in general trade, modern trade, chemist outlets, e-commerce portals and so on. UNIBIC continues to promote its variants through its advertising campaign “Life Ka Level Badhao” across all main media platforms. In the digital space, the brand’s “Cookie Credit” campaign has been popular across social media handles and has garnered over 53 million views. UNIBIC products are now enjoyed across the country, with happy new consumers being added to the fold every day. Apart from cookies, UNIBIC also manufactures and markets snack bars and cream wafers. What sets UNIBIC apart in an approximately INR 9,000 crore cookie market is the company’s focus on innovation. In an arena where the consumer’s needs keep changing at the drop of a dime, UNIBIC has set the trend and shaken the status quo with products that break the mould.