Neelam Kaur Virdee

I'm a highly motivated, driven & ambitious marketing professional with 12 years B2B & B2C marketing experience gained within major blue chip companies. I provide strategic support & deliver high profile, fully integrated, direct & digital marketing campaigns. I have a proven track record of delivering success, with the ability to drive value & improve performance across the business. I'm organised with excellent project management, communication & stakeholder management skills. So, if you're looking for a marketing professional who can optimise marketing & digital opportunities, provide strategic support & direction and looks for new opportunities to deliver strong results, then get in touch. My best achievements include: • Delivered the most successful retention campaign for British Gas Business (BGB), receiving the highest Response Rate (RR) compared to any other campaign. There were 4 separate campaigns testing different messages: 1) 19.4% RR; 2) 15.8% RR followed by 30% RR from outbound calling; 3) Testing 2 messages: 30% & 27% RR rate 4) Testing 2 messages DM & online: 16% & 11% DM RR, 89% opt in RR & 11% online RR. Outbound calling 16% & 7%. • Re-designed the e-newsletters for BGB and tested opt in & opt out splits. The new versions outperformed all previous versions. SME opt in 38.63% Open Rate (OR) & 2.91% Click Through Rate (CTR). SME opt out 36.93% OR & 2.05% CTR. Corporate 34.37% OR & 4.85% CTR. The uplift from the old vs new versions SME 8.33% OR & 1.74% CTR. Corporate 10.91% OR & 3.15% CTR. • 70% conversion rate from a 6 month renewal trial to stop/save customers from leaving/switching from BGB • Created the first Personal Loans calculator/interactive web banner for First Direct which resulted in the best performance for the digital channel in the previous 6 years. Week 1 sales were 200% above plan with 5% more CTR vs. The static banner & 60% more online app starts. • Achieved £10k costs savings for HSBC by maximising the use of digital channels.