Nick Barthram

A fast-thinking and multiple award-winning Principal Planner with strong digital and data skills and over seven years’ experience including online retail, fashion, travel, content and FS verticals. I love the competitive challenge of the marketing industry and get a real kick out of creating measurably successful campaigns and collaborating with clients to get the best outcomes for their budgets. My origination in data planning means I am able to absorb, create structure from and spot opportunities in complex data; filtering facts into insights before applying them to a client’s business to drive real growth, either in a holistic strategy, an inspiring creative brief or an innovative new use of data. It has also contributed to my mind-set of evidence-based marketing – whether using behavioural economics to bring validity to understanding human behaviour, or complex ROI models to forecast campaign performance.