Nicole Pruesse

​Having spent her entire career within ZenithOptimedia (ZO), Pruesse currently serves as the CEO for ZO Germany as well as the VivaKi Chair for Germany, Austria, and Switzerland. Pruesse joined ZO in 1996, starting as media planner for such clients as Siemens, Philip Morris, ReckittBenckiser, Coty Prestige and others. From 2005 to 2008, she held the title of COO Zenithmedia, and in 2009 she was promoted to Chairman of ZO. Pruesse studied journalism, economic policy, history, and psychology. She holds a doctorate degree in journalism from University of Münster. She is also a philanthropic extremist, having founded NRW macht Schule, a non-profit organization supporting primary schools in social hotspots. As chairman of the organization, she works to finance projects to give children a better education. She has also tutored at the University of Düsseldorf and the University of Münster.