Nicoline Spruijt
ceo | managing director | business mentor | leading companies facing extreme challenges | business turnaround | decline to growth | chaos to order | rigid to agile | curious@ MILESTONES
Antwerp Metropolitan Area
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Nicoline Spruijt is a highly experienced CEO and Business Mentor with over 30 years of experience in the consumer goods sector. She has successfully turned businesses around from loss to profit, decline to growth, and high engagement to high engagement. Nicoline is skilled in strategy, new business development, change management, and marketing communications. She is based in Belgium and has held leadership positions in leading firms like Heineken, British American Tobacco, Sugro, and Barry Callebaut. Nicoline is known for her ability to talk long-term strategy, lead executive committees, and manage complex stakeholders. Outside of work, she enjoys running and staying up-to-date with the latest trends.
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Emails and Phone Numbers

@brandhome.com
@acagroup.be
@primowater.com
+32 486851****
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About

𝗪𝗛𝗢 𝗜 𝗔𝗠 & 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 I am a CEO and Business Mentor who loves leading companies facing extreme challenges. For over 30 years I have successfully turned businesses around from: - loss to profit - decline to growth - chaos to order - high attrition to high engagement - rigid to agile 𝗪𝗛𝗘𝗥𝗘 𝗛𝗔𝗩𝗘 𝗜 𝗪𝗢𝗥𝗞𝗘𝗗 I hold extensive leadership experience in the consumer goods sector with leading firms like Heineken, British American Tobacco, Sugro (Conway) and Barry Callebaut. 𝗛𝗢𝗪 𝗜'𝗠 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧 If you’re looking for a CEO who sits in her ivory tower and tells people what to do, look elsewhere! I’m right in the thick of the mess: Finance spreadsheets, plummeting sales figures, transformation of business models, regulatory crises, M&A, employee relations, power struggles : I don’t shy away, rather I am right there with my sleeves rolled up! …. Honestly, the messier, the better! At the same time, I’m just as comfortable talking long term strategy, leading Executive Committees and managing complex stakeholders for all types of organizations including FTSE100, SWX, Euronext, private equity owned to mid-sized (family) business. Personally, outside of work, I draw my energy from running. No week is complete for me without the 10K run, no matter what the weather. I am also evolving my golf game, working hard on that 36 handicap! 𝗛𝗢𝗪 𝗬𝗢𝗨 𝗖𝗔𝗡 𝗥𝗘𝗔𝗖𝗛 𝗠𝗘 Phone: +32 (0)486 85 10 61 Mail: [email protected] www.nicolinespruijt.eu

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Work Experience

Business Consulting and Services

2
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Nicoline Spruijt's Professional Milestones

  • Managing Director (2007-05-01~2022-12-01): Driving strategic initiatives to maximize company profitability and achieve exceptional performance in the market.
  • Business Mentor (2020-01-01~): Guided and empowered the team members to achieve their full potential and foster a relationship with the organization.
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Education

Vlerick Business School
Vlerick Business School2019-2019
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