Nidhi Tandon

NET Qualified Pursuing Doctoral Research (Ph.D) from Manav Rachna International Institute of Research and Studies MBA (Marketing) from MJP Rohilkhand University, Bareilly Certified under PM Yuva Yojana to encourage Entrepreneurship Member of National Entrepreneurship Network (NEN). Over 14 years of experience in teaching and industry. Teaching various marketing papers like Advertising, Brand Management, Marketing Management, Consumer Behavior at post-graduate level. There are several research articles/papers in my credit, published in journals, magazines and in the conference proceedings of national and international level. Earlier worked with Alliance Builders, Bareilly, and Asia Pacific Institute of Management, New Delhi. Current areas of interest include advertising and brand management. Specialties: Entrepreneurship Education, Advertising, Branding, Marketing Communication