Niels Hoeben

I have always had a passion for Brands and Business and feel very lucky to have been given the opportunity to combine both, whilst working for powerhouse brands. With a strong financial and analytical foundation, I’m able to develop sustainable strategies for growth and success. In addition, I also enjoy driving day-to-day operations to have immediate commercial impact. Digital, Digital Transformation & Ecommerce are areas which have always been of dedicated interest and have been a red thread throughout my career. Although I spent most of my adulthood outside of the Netherlands, my Dutch roots haven’t faded. Enthusiastic about sports both as a participator and supporter, I fervently root for the Dutch, no matter which sport. Whether in football (where a win is rare) or ice-skating (less rare). I have been residing in the Netherlands, Spain, Nicaragua, Argentina, Hong Kong, Singapore, Japan and now permanently based in Melbourne, Australia. I’m comfortable and can adapt to changing cultural environments and thrive in diverse settings.