Niki Fay Palmer

I have over 15 years of management and directorial experience in digital media, content strategy, marketing operations, and website ux. I have demonstrated success in omni-channel, paid media acquisition strategies and enjoy defining the user journey from brand management, to media exposure, to buy-flow. My passion is lifecycle marketing and I enjoy being involved in big picture strategy to execution, and from reporting to strategy adaptation. My team and process management skills, coupled with my extensive media management background, have allowed me to plan, execute, and analyze campaigns and projects with small yet nimble teams to achieve increased or goal ROAS. I can work with media budgets from 50K to 1.5 million and have owned budgets in all of my corporate marketing and contracting roles. On the flip side, I can grow small businesses through organic social and SEO marketing strategies alone, with little to no media spend. It all depends on the business and their market. I have had regular successes with go-to-market and IOT strategies mostly in the B2C space. I am well versed in mar-tech platforms and their subsequent best practices including PPC, Social, various Programmatic DSPs, and CRMs. I have spent the past five years in the telecom corporate marketing space, but I have experience in agency work and consulting for retail, restaurants and more. I am actively looking for an in-house or agency director of marketing role. Thank you!