Nisha Singh

Energetic and driven professional with comprehensive accomplishments leading digital product management, marketing strategy, customer engagement, user-generated content, e-commerce revenue growth, consumer insights, data metrics, and matrix cross-functional teams to achieve goals. Innovative thinker with strong retail, e-commerce, soft-lines, hard-goods, and home improvement industry acumen. Demonstrated success in developing and executing plans in complex, fast-paced, regulated environments. Implements impactful strategies by analyzing details to understand competitors, trends, and unmet customer needs. Organized, creative problem-solver who guides teams through challenging, agile projects. Translates complicated topics into simple concepts. Expertise managing multimillion-dollar programs, budgets, and advising C-level executives. Accomplishments: • Drive revenue growth for key categories using big data analytics, consumer insights, machine learning, analytics to integrate digital media content. • Create and expand website-based user-generated content (UGC) from e-commerce features to competitive advantage. • Produced and managed value-added strategic plans, roadmaps, technology development, and implementation plans for enterprise, Bazaarvoice and Salesforce CRM. • Spearheaded product vision for both business and product tech teams, and presented deep-dive value proposals. • Established a center of excellence for user-generated content to drive community and content growth. Expertise: • Product Management, Marketing Strategy, Planning, Execution • Multi-channel, Omnichannel Marketing • Qualitative, Quantitative Research • Surveys, A/B Testing • Data-Driven Decision Making • SQL • Google Big Query • User Experience, Insights • E-commerce • Cloud Computing • Digital Social Media, Content syndication • Machine Learning • Customer Engagement • CTR, CVR, SEO, UGC • Promotional Calendar • Business Analysis, Process, Improvement • Project, Operations Management • Adobe Analytics, Full Story, Quantum Metrics • Hiring, Mentoring • People, Team Management