Njoki Karanja-Trengove

* Extensive experience in market research, B-2-B marketing, business planning, data analysis * In-depth knowledge of qualitative market research methodologies * Excellent skills in brand strategy and setting consumer target initiative * Experience in setting, implementing and enforcing marketing budgets * Marketing management, strategic planning and implementation experience * Capable and experienced in introducing a new product in the market * Ability to manage multiple projects and deadlines simultaneously * Comprehensive knowledge of Word, Excel, PowerPoint, and SPSS/SAS * Ability to work well with numbers and analyze complex data * Knowledge of consumer behavior and why they buy certain brands * In depth knowledge of market research tools and databases * Experience of quantitative and qualitative research * Confidently communicate market research insights to influence business decisions