Obi Asika
英国华威大学
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Obi Asika is a highly experienced professional with 35.7 years of work experience in various industries. Based in Nigeria, Obi has worked in banking, oil and gas, procurement, and business support services. He has also worked with investment banks and PE firms on driving investment into Nigeria. Obi is passionate about the spirit of entrepeunership and believes that African brands and companies need to think global, particularly in the areas of African content and global markets. He has a strong background in sports marketing, music business, TV production, marketing, and communication. Obi is known for his strategic thinking, creative thinking, and ability to promote and bring international companies to this market.
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About
I have worked in Banking, Oil and Gas, Procurement and in Business Support Services. I have also worked with Investment Banks and PE firms on driving investment into Nigeria since the mid to late 90's until now. I am interested in companies who are interested in Nigeria, there are significant obstacles but in essence this translates to significant opportunities, there are few places in the world where the spirit of entrepeunership is as alive as here in Nigeria. I have worked in sports marketing, the music business, tv production, marketing and communication industries and have been producing events and been involved in direct marketing since the 80's. I sit on the board of several companies across diverse areas of business from events services, marketing and media communications, ict, real estate, etc. I firmly believe that African brands and companies need to think Global especially with new technologies creating new ways to access global markets and im keen to work with those who are able to partner on this especially in terms of making African content (music, movies, sports, games, comics, etc) available to the African Diaspora and an increasingly engaged global audience. I have worked as an executive producer of several tv shows and events, including but not limited to Big Brother Nigeria, Doctor's Quarters, Dragons Den Nigeria, The Apprentice Africa, Calabar Rocks, Etisalat One Million Dollar Show, 100% Naija, Naija Sings and in terms of events, Nigerian World Cup Village for FiFA 99, Big Brother and Channel O Evicition Parties, Calabar Music Festival, Several National Roadshows and of course worked on these with major brands such as Mnet, Mtv, Channel O, Soundcity, and State Governments such as Cross River State Government, Lagos State Government amongst others Specialties: Strategic and Creative Thinker, Marketing, Broad Based Extensive Relationships in Public and Private Sector, Experienced in promoting and bringing international companies to this market with with years of practical experience in a difficult environment.
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Co-Founder
Obi Asika's Professional Milestones
- Co-Founder (2012-10-01~): Building a successful business from the ground up, establishing a strong foundation for the company.
- Director, Nigeria (2008-01-01~2012-01-01): Expanding market presence and driving profitability in the African region through strategic decision-making and implementing impactful business model
Education
Law
1987-1990Certification
Colleagues
Other Named Obi Asika
Frequently asked questions
Obi Asika works for Social Media Week Lagos
Obi Asika's role in Social Media Week Lagos is Co-Founder
Obi Asika's colleagues are Ngozi Odita,Chioma Okereke
Obi Asika's latest job experience is Co-Founder at Social Media Week Lagos
Obi Asika's latest education in 英国华威大学