Odette Li 李灵沁

Market Research ✖️ Product Strategy 市场调研 ✖️ 产品策略 I graduated from XJTLU (Xi’an Jiaotong Liverpool University) with financial mathematics (Top Major) bachelor degree. I have got the GIP offer from Nielsen in the beginning of the year 4 and joined Nielsen Tech&Telecome team in the July 2018, after worked in Nielsen for 2 years and 8 months, I was invited to join DIC(Design innovation center) Design Strategy team in the March 2021 in TCL 毕业于西交利浦大学的金融数学系，刚进入大四时拿到了尼尔森的应届生offer并于同年7月加入尼尔森科技与通信团队，在尼尔森工作2年零8个月后，于21年三月被邀请加入TCL设计创新中心的设计策略团队 Demonstrated experience in： 经验如下： ▫️Can independently lead and deliver different types of market research projects as the senior analyst, including population segmentation, brand tracking, marketing effect evaluation, NPS and satisfaction and product testing projects, etc. 作为高级分析师，可以独立带领并交付不同类型的市场调研项目，包括人群细分、品牌追踪、营销效果评估、NPS/满意度和产品测试项目等 ▫️Combine data analysis to integrate market and consumer insights into product design(ID/UX/Story telling, etc.) 结合数据分析，将市场与消费者的洞察结果结合到产品的设计中（工业设计/用户体验/品牌故事讲述等） ▫️Have strong self-drive and self-confidence, good at creating a positive working atmosphere within the team 拥有较强的自驱力和自信心，善于创造团队内的积极工作氛围