Olli Hietalahti

One Eyed Spirits – Creative Spirits Incubator We founded One Eyed Spirits to fight the boring brands that take themselves just a bit too seriously. We are ex ad creatives backed by world-class creative teams and industry experts with extensive background. We create and nurture brand ideas and search ways to bring them to life. We love marrying spirits brands and pop culture, exploring and challenging category boundaries and conventions. April 2021 we will be launching our new brand Hell or High Water Rum. For those not familiar with the expression, come Hell or High Water means you are willing to do whatever it takes to overcome difficulties or obstacles. You never give up. That is precisely how the Hell or High Water Rum brand was born. It is inspired by our journey as entrepreneurs. The hardships and troubles. Obstacles. Fire. Back stabbings. Mistakes. Jail. But also the friendship, laughter, shared experiences and amazing tales from the last 10 years. Hell or High Water is a rum for those who laugh in the face of adversity. The hopelessly optimistic. The quietly confident whose spirit will triumph. It is a rum blended with persistence and determination. Made smooth by the rough journey. Inspired by the pioneering Finnish artist Tom of Finland (Touko Laaksonen 1920-1991), Tom of Finland Organic Vodka is super-premium vodka artistically crafted in Finland from the finest organically grown wheat, rye and pure arctic water. Bold but smooth, Tom of Finland Organic Vodka is full of character, where the spiciness of the rye is balanced by the softness of wheat and arctic water. The vodka is 100% organic and there is no added sugar. Launched 2017 the vodka has already garnered host of gold medals from Global competitions. The amazing story of Tom of Finland’s life provides us with a shining inspiration and a genuine message of acceptance. With Tom of Tom of Finland Organic Vodka you make a statement without saying a word. Cheers.