Pam O'Neal

I'm a B2B SaaS marketing leader and hands-on growth marketer focused on delivering predictable and profitable growth for startups. I've transformed marketing to scale companies from $0 to $50+M, $22M to $75M, and $86 to $106M in ARR and beyond, resulting in multiple successful exits and a $1.2B acquisition by Meta. I enjoy working as a player-coach to build and mentor high-performance global teams and drive predictable revenue growth through full lifecycle marketing. I have expertise across go-to-market strategy, ABM, revenue marketing, brand awareness, product marketing, customer marketing, field marketing, SEO/SEM, sales development, and marketing operations. I have extensive experience with modern martech stacks including SFDC, Marketo, Hubspot, 6Sense, Outreach, Bombora, Google Analytics, many other tools. My career highlights include:B2B Marketing Leadership: Experience developing GTM strategies and teams to fuel hyper growth for IT, security, network performance, and other SaaS companies, resulting in 6 acquisitions. Growth Transformation: Led 5 Demand Generation Center of Excellence (CoE) transformations, aligning people, processes, and technologies across Marketing, Sales Development, Sales, and Customer Support.Branding: Developed 6 standout brands, positioning companies to win in competitive markets using strategic narratives, thought leadership, and integrated campaigns.Marketing Innovation: Honored with 4 awards, coverage in 5 business books, and sessions at 14 conferences for omnichannel campaigns, search and content marketing frameworks, social media strategies, and digital demand generation.