Pankaj Mishra

IIT Kanpur & IIM Calcutta Alumnus, market research professional, with 20 years of experience, on both client as well as agency side. Worked in three multinational research agencies, and an Indian modern retail chain. Research experience in Modern Retail, Personal Care, Household Care, Food, Carbonated Soft Drink, Tea, Cigarette, Automobiles (Commercial vehicles, two wheelers), Camera, Credit card, and Media Currently working with Spencer’s Retail, an Indian modern retail chain. Earlier served clients like Unilever, Pillsbury, Coke, Tata Tea, ITC, BAT (British American Tobacco), Tata Motors, LML, Kodak, ICICI, HSBC, STAR TV Highlights:Spencer: Developed frameworks for business issues- a)in- house potential estimation model for a new store, b)link POS based transaction data with survey based consumer insights, c) online customer satisfaction model with actionable responses, d) link brand health with tangible aspects of retail offering, e) Loyalty card based predictive model, f) NOB forecasting, g)Print Ad efficacy , h) Monetized in store research projects Nielsen:Simultaneously handled Retail Audit for cigarette(Kolkata) & Consumer Research (Bangalore) IMRB International:Suggested refined positioning platform for client’s brand, means to communicate with TG using appropriate channel,venues and offers Research International: i)Proposed optimal design for commercial vehicles based on features selection ii)Sales forecast for Scooters, found to be very close to actual figures reported later iii)Model for Skin category segmentation, adopted by client across countries iv)Model to suggest drivers to move customers to next level of consumption v)Adaptation of global LSM in the Asian context and leveraging it for opportunity identification Specialties: Presented a research paper in Market Research Society of India in 2007 on Leveraging Micro Level Linkage between Retail and Consumer Response