Pasha Irshad
University of Maryland
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Pasha Irshad is a highly experienced professional with 15.8 years of work experience in various fields such as digital strategy, social media marketing, advertising, SEO, and integrated marketing. Based in the United States, Pasha co-founded Shape & Scale with Suzanne Block, where she orchestrated growth for clients through PR, demand generation, and HubSpot. With a background in marketing agencies, Pasha has led cross-country video shoots, managed web and app projects, and scaled a digital practice from 0 to 2,000,000 in three years. She is skilled in go-to-market strategy, HubSpot & RevOps, demand generation, and data and analytics. Pasha is always open to discussing and collaborating with clients
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𝗙𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗿𝗶𝘃𝗲, 𝗶𝘁 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘀𝘂𝗺 𝗼𝗳 𝗶𝘁𝘀 𝗽𝗮𝗿𝘁𝘀. This belief led me to co-found Shape & Scale with Suzanne Block. We orchestrate growth for our clients through PR, demand generation, and HubSpot. PoV, people, processes, and technology. That's what we do. And we do it for SaaS and technology companies – from seed to SME. 𝙉𝙤𝙬, 𝙖 𝙡𝙞𝙩𝙩𝙡𝙚 𝙖𝙗𝙤𝙪𝙩 𝙢𝙚. As a first-generation immigrant born in Holland to a Pakastani father, I never took the easy route. For ten years, I worked as a waiter, bartender, and bar manager in the service industry. It taught me more than I could imagine. A 14-year veteran of marketing agencies, I've led cross-country video shoots, managed web and app projects, and most recently scaled a digital practice from $0 to $2,000,000 in three years. I guess you could call that full-stack 📚? Working with Enterprise clients like Verizon, Deloitte, and Microsoft to consulting with fast-growth start-ups like IronNet has given me a broad view of what works and what doesn't. In addition to my client-side experience, I was an agency operations leader with expertise in defining processes, implementing growth strategies, refining delivery and partnerships, and building high-performing teams and tech stacks. Of all the clients I've worked with, the ones that succeed understand these three fundamentals: • The 𝙥𝙤𝙬𝙚𝙧 of alignment. • The 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙘𝙚 of data. • The 𝙣𝙚𝙚𝙙 for product market fit. Hit me up any time – DM or email. I'm always willing to help if I can and love talking shop. 𝗠𝘆 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 • Go-to-market strategy • HubSpot & RevOps (13 HubSpot certifications 🎫 and counting) • Demand generation and demand capture (Programmatic, Paid Social, Search) • Data and analytics (GA4, anyone?)
...See MoreWork Experience
Co-Founder | Orchestrating Growth For B2B & SaaS Through RevOps Hubspot & Demand Generation | Revenue Architect
Co-Founder
Advertising Services
Pasha Irshad's Professional Milestones
- Senior Project Manager (2013-01-01~2013-01-01): Successfully delivered complex projects within tight deadlines, exceeding client expectations and driving organizational excellence.
- Creative Services Manager (2010-01-01~2012-01-01): Executing cutting-edge creative solutions to enhance customer experience and drive client satisfaction.
Education
Communication
Skill
Digital Strategy
Social Media Marketing
Advertising
Seo
Integrated Marketing
Project Management
Strategy
Business Development
Online Advertising
Google Analytics
Brand Development
Crm
Sem
Digital Marketing
Digital Media
Mobile Marketing
Marketing Communications
Mobile Devices
Wordpress
Managing Deadlines
Email Marketing
B2b
Interactive Marketing
User Experience
Web Development
Account Management
Copywriting
Mobile Applications
New Media
Online Marketing
Drupal
Ms Project
Talent Management
Content Strategy
Information Architecture
Corporate Branding
Web Analytics
Content Management
Web Project Management
Display Advertising
Marketo
Leadership
Hubspot
Reporting
Pardot
Google Tag Manager
Google Adwords Professional
Adroll
Programmatic Media Buying
Mobile Strategy
Marketing Strategy
Certification
Colleagues
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Pasha Irshad works for Shape & Scale
Pasha Irshad's role in Shape & Scale is Co-Founder | Orchestrating Growth For B2B & SaaS Through RevOps Hubspot & Demand Generation | Revenue Architect
Pasha Irshad works in the industry of Advertising Services
Pasha Irshad's colleagues are Suzanne Block
Pasha Irshad's latest job experience is Co-Founder | Orchestrating Growth For B2B & SaaS Through RevOps Hubspot & Demand Generation | Revenue Architect at Shape & Scale
Pasha Irshad's latest education in University of Maryland