Patricia Besson

The digital transformation continues to have profound effects on the relationship between brands and their customers. More than ever, brands must provide a rich and relevant experience to attract, retain, and excite customers. There are many intelligent tools and methods available today for translating a variety of data into customer insight so the brand can take action that meets or exceeds expectations at all levels. I bring more than 18 years of experience in designing global marketing and communication strategy: - Building brand identity and market awareness - Producing and directing online and physical presence - Generating leads to support business development through best inbound and outbound marketing practices My focus is on building proactive programs for the long-term, and innovating with an agile and collaboration-oriented approach.