Patricia Fernandez Freijo

I thrive building meaningful partnerships that provide growth and lasting value for all stakeholders. My international experience paired with a high degree of empathy enables me to understand the challenges and aspirations of businesses in different stages of their journey, and to develop tailored solutions to help them achieve their goals. I get a kick out of fixing broken processes, creating efficiencies, and mentoring team members to develop potential. In my current roles as a Senior Account Director at dataxu, I empower clients in the APAC region to create, implement and measure programmatic media plans that align with their overall marketing and business strategy. I liaise with Ad Operations, Account Executives, Marketing, and Product teams to ensure our service and solutions fulfill what our customers and the different APAC markets need. Specialties: Ad Tech, Programmatic Marketing, Digital Marketing, Account Development, Marketing and Sales Strategy, Data Analysis, Mentorship