Patty Hernandez
Operations Manager@ Blue Shield of California
Miami, Florida, United States
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Patty Hernandez is a highly experienced professional with 16.4 years of work experience in merchandising, retail, e-commerce, inventory management, and product development. She has a strong background in the DTC B2C Consumer Goods sector, with a focus on Fashion, Luxury, and Jewelry. Patty has scaled startups and achieved significant revenue growth through her expertise in eCom, digital marketing, buying, and product development. She is recognized for her ability to scale startups and has a Salesforce Commercecloud certification. Patty has worked with renowned brands and has experience in merchandising, buying, product management, and vendor relations. She is based in the United States.
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Emails and Phone Numbers

@gmail.com
@blueshieldca.com
@yahoo.com
+1 305794****
+1 415459****
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About

#DigitalSiri with 10+ years eCom, digital marketing, merchandising, buying, & product development experience in the DTC B2C Consumer Goods sector with specific niche in Fashion, Luxury & Jewelry. 📊Scaled startups - commercial sized organizations from $500k-$250M/year+ revenues. Recognized by Inc 5000, Forbes Travel Guide, & IAB for experiencing 300%+ YoY Hypergrowth, even in Covid landscapes. 🏆Salesforce Commercecloud Certified. ⭐ 4+ years experience with Shopify Plus stores (from custom launches to redesigns) 🌟 3+ years Magento 1 + 2, WordPress, & WooCommerce ⭐ 3+ proprietary eCom platform builds Thrives in fast-paced, growing businesses & able to successfully manage multiple priorities, teams, & agile at project management. 🙌 Blessed to have worked for some great brands, learned from amazing mentors...and make way - each day still feels like I am just getting started! ❤ They were right, LOVE what you do & you'll never work a day in your life! ... 15+ years in Merchandising and Buying, Product Management, Vendor Relations, Marketing & Customer Retention, Trend Analysis, Reporting, and Event Management Experience. Categories purchased include: Luxury Jewelry, Luxury Travel Clothing, Branded Adult Toys & Accessories, Lingerie, Health & Wellness items, Fashion & Fine Jewelry, Branded & Private Label RTW apparel, Designer Swimwear, Luxury Goods & Accessories, Shoes, Bath & Body, Home Decor, Souvenirs and Gifts. Product development experience in RTW & accessories including: jewelry, sandals, beach bags, sunglasses, dresses, junior & missy garments, screen & digital printing, heat transfers, embellishments & direct to garment sublimation. Created bath & body product programs, regionalized candles, & other custom designs. Helped develop and design product box & packaging needs as well. Clients worked with include: US, MX, EU, AF & Australia Vendors worked with include: US (NY, CA, TX, RH, OH) & more Factories worked with include: US, Italy, Romania, Vietnam, Netherlands, Mexico, Peru, CH, Pakistan, India, & Bangladesh

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Work Experience

601 W 12th St, Oakland, California, 94607, US

Insurance

7516
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Patty Hernandez's Professional Milestones

  • Assistant Buyer- Souvenirs And Gifts (2007-06-01~2008-09-01): Streamlined purchasing process, increasing efficiency and purchasing quality.
  • Operations Manager: Optimized operational processes, improving efficiency and minimizing costs for improved productivity.
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Education

Florida International University
Florida International University

Bachelors,

Bachelor Of Arts,

Advertising

2006-2008
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