Paula Charnock

Marketing and communications campaign management experience including creating targeted content to meet strategic goals and objectives. Digital marketing and web content specialist including SEO website content (including html). I have experience in email marketing campaigns, social media management and direct mail campaigns. Experience of internal and external stakeholder relationship management. Building a detailed understanding of an organisation's key product offering and target market is crucial. By identifying the most relevant and effective marketing messages and media, testing and analysing campaign results and user feedback ensures maximum ROI. Work examples: While working at Asckey Data Services I created a marketing campaign for new product launch which involved creating new marketing materials including: new website content, social media content, white papers and press releases. During my time at the Stroke Association I was responsible for their Digital Marketing campaigns, designing content, liaising with branding and central communication teams, CRM database management and campaign reporting (average open rate of 30% plus). Key strengths: Digital Marketing | Email Marketing | Digital Communications |Web Content Management | Social Media | Market Research | Relationship Building and Stakeholder Management | Copywriting