Paula Jenkins F IDM

Established and versatile marketer with strong direct pedigree and successful track record both agency and client-side, coupled with a recent focus on customer experience consultancy. Always looking for new and challenging projects to complement a portfolio of interests, A strong all-rounder, I combine strategic thinking with pragmatic and informed planning to deliver viable and effective marketing solutions. I work across the full marketing mix with a customer-centric focus that is response and ROI driven, and can demonstrate a successful track record in: • Integrated marketing strategies across acquisition, conversion and retention • Commissioning and using insight and analytics to drive segmentation and proposition • Product marketing • Brand positioning and implementation • Campaign planning across digital, e/crm, social, TV, press, outdoor, telephone, PR, and events • Creative development • Multi-channel response management and CRM programmes • Regulation and compliance • Complex stakeholder management • Collaborative team building • Rigorous working processes and financial management • Re-structuring and change management • Third party procurement, management and evaluation: insight, creative, media, data & production Myers Briggs type ‘ESTP’: very true to type: ‘Good at on-the-spot problem solving, enjoy whatever comes along. Adaptable, tolerant, pragmatic; focused on getting results. Dislike long explanations. Best with real things that can be worked, handled, taken apart or put together”.