co-founder at culturetellers@ CultureTellers
Warsaw, Mazowieckie, Poland
Paulina Goch-Kenawy
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University of Wroclaw
Real-Time AI Research
FlashIntel GPT
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FlashIntel GPTPaulina Goch-Kenawy is an experienced brand consultant, researcher, and commercial semiotician with 17.7 years of work experience. She specializes in qualitative research, customer insight, marketing, market research, and semiotics. Based in Warsaw, Poland, Paulina is responsible for end-to-end project delivery for Polish and international markets. She is focused on creating brands with clear and coherent meaning, focusing on human experience and cultural perspectives. Paulina has worked on various projects across categories, including FMCG, finance sector, telecom, and pharmaceuticals. Currently, she is an independent consultant for research, strategic, and designing agencies, focusing on communication, category shift, consumer and product insights, cultural shift & trends.
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About
Experienced brand consultant, researcher and commercial semiotician. Responsible for end to end project delivery for polish and international markets. Helps to create brands with clear and coherent meaning. Focused on human experience and cultural perspectives. Design thinking moderator. Participation in numbers of semiotic projects for Polish and international markets – strategic positioning of brands; communication; customer experience, new product development, social and cultural insights. Engaged in a range of projects across categories with strong focus on FMCG, finance sector, telecom and farmaceuticals. Currently working as an independent consultant for research, strategic and designing agencies a number of projects focused on: communication, category shift, consumer and product insights, cultural shift & trends.
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co-founder at culturetellers
Market Research
Paulina Goch-Kenawy's Professional Milestones
- Semiotician (2006-01-01~2014-03-01): Provided accurate and personalized eye care services, ensuring optimal patient well-being through evidence-based practice.
- Affiliated Partner/ Consultant (2015-11-01~2020-10-01): Provided expert guidance and support, optimizing client satisfaction and driving business growth.
Education
Philosophy,
Journalism,
International Relations
2000-2007Skill
Qualitative Research
Customer Insight
Marketing
Market Research
Semiotics
Strategic Communications
Sociology
Product Development
Consumer Culture
Cultural Analysis
Marketing Strategy
Cultural Insight
Brand Design
Brand Consulting
Discourse Analysis
Ethnography
Marketing Research
Brand Development
Focus Groups
Brand Architecture
Consumer Behaviour
Design Thinking
Semiotics Analisys
Certification
Colleagues
Other Named Paulina Goch-Kenawy
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Paulina Goch-Kenawy works for CultureTellers
Paulina Goch-Kenawy's role in CultureTellers is co-founder at culturetellers
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Paulina Goch-Kenawy's colleagues are Maciej Biedziński
Paulina Goch-Kenawy's latest job experience is co-founder at culturetellers at CultureTellers
Paulina Goch-Kenawy's latest education in University of Wroclaw
