Pedro McCardell

Lyfx is a start-up launched in 2018, focused on "Life Experiences" and it simply connects local experts to travellers seeking outdoor adventure. The mobile platform is already being utilized by thousands of users and is growing rapidly amongst the adventure community in over 25 countries. Also a passionate filmmaker, Pedro has mainly focused on personal adventures and social causes. The films he has produced have been nominated and awarded in numerous film festivals around the world, including The Hollywood Independent Documentary Awards, The Impact Awards, Canada Winter Film Festival, Maine Outdoor Festival. Pedro has worked in tech and propaganda since the age of twenty-two, having proudly worked in the main creative companies of London. Here he directed and produced work for brands such as Mercedes-Benz, Coca-Cola, Sony PlayStation, British Airways, Swatch and other big brands. His projects have been featured in numerous publications and television programs around the world, including The New York Times, FORBES, Outside Magazine, Travel &a; Leisure, Digital Trends, The History Channel and many others. This last april, Pedro led an expedition along with his friend, an Italian mountain guide, to help a 14-year-old boy with cerebral palsy, realise his dream of climbing a mountain. The group successfully summited the highest point in the Dolomites and will soon launch a feature length documentary about the achievement, called DRIVEN. The project was recognised and sponsored by the UNESCO Dolomites Foundation.