Perrie Hayes

Well Rounded Digital Marketing Strategist * Digital transformation including successful btob go-to-market and omnichannel strategies. * Insightful leader led to strategic pivoting to maintain sales during Covid19 including virtual event creation, video portal creation and new market penetration. * Bottom line focus leading to results and goal realization of division of Fortune 200. * Developed and executed strategies and tactics to meet AOP and LRP objectives. * Outstanding communications and cross-functional collaboration skills. * Digital marketing expert; utilizing analytics, SEO, digital PR, AI to to determine next course of action. * Energetic self-starter with achievement in diverse industries including sustainable building products and services, healthcare, lighting and industrial products.. * Early adopter of SEO, PPC, SEM and social media; created college courses at their onset. * Leader in driving and cultivating high-performing teams (global and local) to meet goals and provide high returns on investment. * Expert in developing and managing innovative digital strategies, identifying opportunities and maximizing the reach and effectiveness of promotions across continents. * Accomplished skills in global marketing communications, public relations, special events, virtual events, demand generation, branding, and new product launches. * Change Management Leader during Covid assured that sales rebounded in 2022. * Created the first two-day virtual event as part of the 2020 marketing pivot from trade shows during Covid. This and other intuitive strategies (creation of video portal, online events, increased ppc spend and partnership with sister companies) maintained company profitability during the Covid period. * Launched a series of monthly webinars achieving over 1000 registrants monthly in 2021. Independent Marketing & PR Consultant Trend Leading Marketer in the Green and Social Media Space * Launched first recessed compact fluorescent / energy saving / led light fixtures. * Conceived, marketed and launched the first Green and Healthy Showcase Home in Illinois. * Created and launched first series of Social Media for Business Classes at community college. * Created and launched first Green Marketing class at community college. * Created and taught first Sustainability for Business class at university.