Peter Cnattingius

An International Senior Head of Sales with extensive experience from marketing and general management within the European health care industry. Strong emphasis on people- and performance management has over the years resulted in a track record in goal achievements and the development of high performance teams. Driving performance through collaboration with multiple functions such as; HR, marketing, market access, business development, customer care, medical education, training and science. Award winning product launches, leading to change of current treatment methods and significant market share gains. Experiences from start-ups as well as global corporations. Specialties Entrepreneurial, impact product launches, high energy sales, hiring and development of talent, building successful teams, full P&L business management, balance sheet control, strategic direction and execution, management of direct sales teams, distributors and wholesalers Medical devices: Orthopedics, Advanced Wound Care, Orthobiology, Biotech, Capital devices, Dental, Renal and Diagnostics