Peter Fader
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Peter Fader is a highly experienced marketing professor with 36.9 years of work experience. He specializes in marketing research, business strategy, CRM, and customer shopping activities. Based in Philadelphia, Pennsylvania, Peter works with firms from various industries, including telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. He focuses on customer relationship management, lifetime value of the customer, and sales forecasting for new products. With a strong background in marketing, Peter has published numerous journals and has received numerous awards for his teaching and research accomplishments.
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About
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains. These insights are reflected in his book, “Customer Centricity: Focus on the Right Customers for Strategic Advantage.” Professor Fader believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments
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Peter Fader's Professional Milestones
- Co-Founder (2015-04-01~2018-03-01): Launching a successful startup from the ground up, driving growth and success in the market.
- Director | Co-Founder (2018-05-01~): Transforming operations to reach customer satisfaction and drive revenue growth through strategic planning and effective team management.
Skill
Marketing Research
Business Strategy
Marketing
Crm
Strategy
Analytics
Analysis
Research
Marketing Strategy
Segmentation
Data Analysis
Strategic Planning
Market Research
Leadership
Forecasting
Statistics
Consumer Behaviour
Statistical Modeling
Quantitative Research
Customer Insight
Interactive Media
Competitive Analysis
Start Ups
Project Management
Predictive Analytics
Entrepreneurship
Customer Relationship Management
Market Analysis
Marketing Analytics
Spss
Qualitative Research
Quantitative Analytics
Predictive Modeling
Program Management
Management Consulting
Customer Analysis
Strategic Consulting
Survey Design
R
Data Mining
Sas
Competitive Intelligence
Econometrics
Performance Metrics
Change Management
Business Model Innovation
Certification
Colleagues
Other Named Peter Fader
Frequently asked questions
We found 2 Peter Fader's email addresses
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Peter Fader works for Theta
Peter Fader's role in Theta is Director | Co-Founder
Peter Fader's colleagues are Jess Chandler,Jess Chandler,Ahmed Gorashi
Peter Fader's latest job experience is Director | Co-Founder at Theta