Petr Houzar

Senior digital marketer with more than ten years of experience and extensive knowledge of Czech online media landscape. Thanks to having worked for both big clients as well as agencies, he is able to always see the field from a holistic perspective and offer the most effective solution. Renown for both bravery and innovative attitude in his work for Karlovarské minerální vody and Vodafone as well as his pro-client orientation in his work for Nike, or Ford in Mindshare agency. Popular conference speaker and author of expert articles sought after mainly for sharing valuable case studies. Digital marketing strategy Multiple markets campaigns (export online strategies) Social media strategies (inhouse process set up / communication / care) Online campaings (display, search/PPC, cross-media, mobile, microsites, remarketing, newsletters, campaign evaluation) Online shopper marketing Online-to-offline Second screen strategy Mobile marketing (apps, web apps, mobile websites, adaptive layout, HTML5) Content development and seeding (video, photo, blog, text, product placement) and video campaigns / plattform Analytics and insights (Google Analytics, Omniture, Flurry mobile analytics, Facebook insights) Conference speaker (campaings, export, video, mobile, social media, adaptive layout) FMCG, Telco, Retail - digital marketing experience Selected works: Websites (and country adaptations): Mattoni, Magnesia, Aquila, KMV, Vodafone) Digital campaigns: Magnesia Duel (Český lev), Magnesia Bubbles/Live banner campaign, Mattoni Hvězda internetu, (Aquila) AquaBabes, Vodafone Vánoční ošatka, Rok jinak (Vodafone foundation) Mobile projects: Pitný režim (Drink well), Vodafone Gallery, My Vodafone, School Timetable, Cilichili magazine app, Karlovy Vary Film Festival App, Vodafone Fotografik, Promile Info Social media: Nike, Vodafone CZ, Mattoni, Magnesia, Podebradka, Aquila Second screen: Koktejl festival (TV show + online content, online to TV content)