Phil Irvine

I am a transformational marketing executive with over two decades of success driving direct to consumer and omni-channel brand growth in early stage up to $1B+ organizations. I have strong expertise in leveraging data and analytics to make informed business decisions as well as integrate cutting edge technologies in customer acquisition, retention, and digital experience design.I effortlessly balance brand and performance marketing objectives and possess a keen ability to leverage storytelling as a means strengthening a brand’s message to their audience. Passionate about customer-centric marketing, I have proven success overseeing operations and customer experience initiatives aimed at catalyzing the growth and innovation of eCommerce, retail, and streaming businesses. Podcast host, keynote speaker and thought leader. Recently named one of Business Insider's “42 Rising Stars in Adtech.”Notable Accomplishments:RPA: Successfully doubled the size of the team from four to eight direct reports and scaled the team’s scope of work from one to five clients. Served as the Vice Chair for RPA’s Policy and Action Committee, a group focused on evolving the agency’s culture to become more inclusive and collaborativeD. Luxury Brands: Served as an Executive in Residence and owned performance marketing, retention, SEO, and CRO for Beekman 1802, with a $5M budget, increasing gross sales by 20% in 2022. The Bouqs: Grew email and partnership marketing channels by 55% over two years. Specialties:► Omni-Channel Marketing► Direct to Consumer Marketing► eCommerce► Data, Technology & Analytics► P&L Ownership► Operations ► Customer-Centric Marketing► Thought Leadership & Public Speaking► Team Building & Leadership► Brand Strategy► Story Telling & Audience Strategy► Performance Marketing► Process Improvement► Customer & Partner Engagement